Cherry Pickers abound in the Hard Money Realm

Applied for a Hard Money Loan

Last month a borrower challenged us to match another lender that was offering 100% Purchase price and repair. Funny from the Hard Money lenders we knew, and we know a lot of them, this was a seemingly easy challenge. We blessed them and sent them on their way. Funny thing, they called back later saying for some reason the deal fell through.

After some questions about their opportunity they were working on, it was clear they had been “sucked in” to the 100% LTV marketing ploy. It’s great to bring borrowers to apply for a Hard Money Loan. Gets the phone ringing for sure. Gets a lot of applications onto the table. Then it begins.

The Hard Money Lender starts looking through the deals and finding the best ones and sending out approvals for them and apologies for the others that they can’t help them at this time. It can be REALLY frustrating when applying for a Hard Money Loan and not getting it and not ever really knowing why.

So what is the deal with this Hard Money Loan?

Ok, so you applied, you got the response that you didn’t want from the Hard Money Lender, why?

When they are good at marketing, they end up with first pick of all the borrowers out there by building their hopes and getting everyone to apply with them. Great problem to have for the Hard Money Lender, no so great when they start looking for the best deals; otherwise known as “cherry picking”.

When you have a bunch of great looking loans and even more not so great looking loans, which would you pick if it was your capital at risk? Of course it gets to that point where some Hard Money Lenders also look at the “loan to own” angle. That means they’ll take the property if the loan goes into default.

As a borrower wouldn’t you like to know that your deal is shored up properly so you don’t have to worry about losing your deal? Some Hard Money Lenders won’t tell you what’s amiss in your project when you apply. This does nothing for you the borrower as you are trying to make this deal work!

What can I do to make sure I don’t get Cherry Picked then?

First thing you need to do is vett your opportunity and be realistic about whether or not YOU would actually risk your own capital on the deal you’re working on. If you can be sure there’s enough ACTUAL Equity in the opportunity, then you have set yourself up well already. If the opportunity is questionable(not quite enough equity, not enough to put your skin in the game, not in an area that families will want to move into, etc) Then look for another deal; there are more than enough to find the right one.

Next is to vett your Hard Money Lender. Be realistic about the fact that if you’re looking for 100% LTV unless it’s a truly amazing deal, you’re probably not going to be the cherry that gets picked. Shore up your deal so that you can become the cherry. If you’re not sure how to do this, we can help.  We have a quick Loan application online that you can fill out to see where you would stand on getting a Hard Money Loan.

How do you help as a Hard Money Lender?

We can help vett your deal and then get you the funding needed to make it go!

By filling out this simple application, you can have one of our representatives talking with you about your current proposal or opportunity.

Once we’ve received your submission we go to work checking on valuations and location, etc. When we have the information we need to make a decision we come back and tell you what your opportunity actually looks like to an investor.

If it looks good to you, then we move forward to facilitating that Hard Money Loan. No cherry picking, just honest business.

If you want to stay out of the Cherry Picking race, apply by clicking the button below.

Hard Money

Apply for your Hard Money Loan today!

 

 

 

 

 

 

 

Hard money Loans are our business, we would like the opportunity to earn your business.

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